πŸ”§ Expert automotive guides trusted by 250,000+ Canadian drivers every month
Car Tech & Gadgets

Cadillac F1 Livery: Super Bowl Reveal, Design and Meaning

cadillac f1 super bowl innovation

Cadillac revealed its Formula 1 livery during Super Bowl LX on February 8, 2026. The design splits the car into one mostly black side and one mostly white side, joined by a gradient made of repeating Cadillac chevrons. A show car wearing the livery also appeared in Times Square.

Cadillac F1 livery revealed at the Super Bowl in black and white

Quick answer

  • Reveal: Super Bowl LX TV spot, February 8, 2026.
  • Look: asymmetric black and white with a chevron gradient.
  • Drivers: Sergio Perez and Valtteri Bottas.
  • Power: Ferrari power unit in 2026.
  • Later change: the team moved away from the original split layout as its standard look during the season, per Formula 1 reporting.

Why Cadillac revealed its F1 livery at the Super Bowl

The Super Bowl reached far beyond the usual motorsport audience, which suited a brand-new American team. The launch film used excerpts from John F. Kennedy’s 1962 “We choose to go to the Moon” speech, framing the F1 entry as a difficult engineering mission. A replica car was unveiled in Times Square shortly afterwards.

What the Cadillac F1 livery looks like

  • Black side: described by the team as the tougher, grittier side of its identity.
  • White side: a cleaner, more optimistic look, tied to white as a traditional American racing colour.
  • Chevron gradient: a repeated version of the Cadillac chevron blends the two sides and suggests movement.

Most F1 liveries use similar colours on both sides, so the asymmetry was the main talking point. Cadillac also chose monochrome over the red, yellow and blue of the traditional crest.

How Cadillac joined Formula 1

The FIA confirmed Cadillac as Formula 1’s 11th team in March 2025, backed by TWG Motorsports and General Motors. It is the first wholly new constructor since Haas in 2016. The team made its race debut at the 2026 Australian Grand Prix in Melbourne.

The car uses a Ferrari power unit while GM develops its own. Read the details in our Cadillac F1 engine guide.

Did the livery change?

Yes. Cadillac ran special designs at some races, including a Stars-and-Stripes-inspired look for Miami, and Formula 1’s coverage reports the team later switched its standard look after positive reaction to those specials. Check Formula1.com for the car’s current appearance.

Drivers and team

Role Name
Race driver Sergio Perez
Race driver Valtteri Bottas
Reserve driver Zhou Guanyu
Test driver Colton Herta

Both race drivers are experienced Grand Prix winners, a deliberate choice for a first-year team. Staffing and results change during a season, so use the official team profile for current details. For more F1 background, see are F1 cars electric? and our Audi F1 car guide.

Frequently asked questions

When was the Cadillac F1 livery revealed?

It was revealed in a Super Bowl LX television spot on February 8, 2026, with a show car unveiled in Times Square shortly afterwards.

What does the Cadillac F1 livery look like?

One side is mostly black, the other mostly white, joined by a gradient built from repeating Cadillac chevrons.

Why is the Cadillac F1 car black and white?

The team said the two sides represent different but complementary qualities, with black for grit and white for optimism and a nod to American racing colour.

Who drives for Cadillac F1?

Sergio Perez and Valtteri Bottas are the race drivers, with Zhou Guanyu as reserve and Colton Herta as test driver.

What engine does the Cadillac F1 car use?

It uses a Ferrari power unit in 2026 while General Motors develops its own.

Did Cadillac keep the original livery all season?

No. Cadillac ran special liveries at some races and later moved away from the original split layout, according to Formula 1 reporting.

Vance Ashford

Vance brings extensive knowledge in tire specifications, auto accessories, and parts reviews, helping you find the right gear for your vehicle’s safety and performance.

Leave a Comment

Your email address will not be published. Required fields are marked *